It’s been awhile since I’ve posted an ACoW, but it’s finally time to get back to a semi normal posting schedule. I try not to focus on the same themes consistently, but admittedly I like advertising that focuses on issues that effect children. I also love really great creative. This campaign has both.
Some things I love about this campaign:
- The images have an innate pull to them. As a full page ad, they’re gaurenteed to make people look for the simple reason that they don’t look like an ad at first glance
- The child is subtle. You understand that there’s something to look for in the ad, but it takes a second to find it.
- The message is simple, easy to understand, and reinforces image. You don’t need a lot of text, the image speaks for itself.
What do you think?