Advertising Campaign of the Week: WWF Penguin, Arara

The World Wildlife Fund is a group that I’ve featured at least one or two times before in my ACoWs and am happy to highlight once again. It’s hard to advertise as a non-profit. Advertising costs money, and sometimes it seems like unless you have the depth of funds that big corporations like McDonald’s do, it’s hard to get attention.

The WWF doesn’t let that get in their way. They have a history of interesting advertising, that is creative and gets right to the point. It’s always well branded, and drives curiosity about what their mission is. Here’s their latest effort:

A little more about the organization; the WWF is a leading conservation organization, working in 100 countries, to help find solutions that meet the needs of both people and nature. Their declared vision is to build a future in which people live in harmony with nature.

Anyways, I’m not here to sell their message, just to admire their work. If you want more information you can find it on their website:

Campaign by Creative Child Studios, Rio de Janeiro, Brazil via I Believe in Advertising


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