ACoW: Hijack

Advertising Campaign of the Week: Hijack

There’s a lot of cool things you can do with social media and honestly I’m surprised someone hasn’t thought of this first. Meat Pack is the (self-described) “trendiest” shoe store Guatemala. It’s especially known for it’s discounts on trendy and limited edition shoes. They wanted to launch a campaign that would get the attention of their core (cult) following, and I would say they succeeded.

What do you think? Smart way to grab your customers back, or what?

Campaign by Saatchi & Saatchi, Guatemala via I Believe in Advertising

-Bridget

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s