Advertising Campaign of the Week: Hijack
There’s a lot of cool things you can do with social media and honestly I’m surprised someone hasn’t thought of this first. Meat Pack is the (self-described) “trendiest” shoe store Guatemala. It’s especially known for it’s discounts on trendy and limited edition shoes. They wanted to launch a campaign that would get the attention of their core (cult) following, and I would say they succeeded.
What do you think? Smart way to grab your customers back, or what?